June 17, 2023 at 6:00 p.m
JobNimbus’ Kaili Smith tells us about her latest innovations including a new mobile app!
Editor’s Note: The following is a transcript of a live interview with Kaili Smith, Vice President of Marketing at JobNimbus. You can watch the interview or read the transcript below.
Heidi Ellsworth: We’re on the sound stage at IRE in Dallas, Texas. I know I’ve mentioned this before, presented by SRS, but here’s my dear friend today who I think left the roofing industry for a minute.
Kaili Smith: Yes.
Heidi Ellsworth: And when she came back I was so happy. I was so happy because we missed you so much. This is Callie from JobNimbus. Callie, introduce yourself.
Kaili Smith: Hello. I’m with JobNimbus. I’m the marketing manager there. It was great. Yes. Love it for a minute and came back because I missed the roofing too much.
Heidi Ellsworth: I know.
Kaili Smith: It’s great here.
Heidi Ellsworth: Nobody leaves the roof. That’s exactly how it works.
Kaili Smith: No, and then if you try, you’ll be withdrawn straight away.
Heidi Ellsworth: That’s right.
Kaili Smith: It’s just too much fun. This is really great.
Heidi Ellsworth: I know. It is so good. So it’s wild out there.
Kaili Smith: Oh yes. There are many people. And it’s crazy to get in line.
Heidi Ellsworth: It’s insane waiting in line, we keep hearing that. So tell us what’s happening at the JobNimbus booth. What are you guys talking about with this IRE?
Kaili Smith: Yeah, so this time we’re Boost Blended Two, which is really cool. If you would like to learn more about us, we would be happy to show you a demo or our mobile app. We launched our new mobile app this year and it received 2000 reviews and 4.7 stars out of five this morning. It’s so much better and way easier to do offline, so we’re happy to show it off. And then we have another area for our customers. So if you are a customer, stop by our stand. We have our support team here. We have our product team here for feedback. Do you have our setup.
Heidi Ellsworth: Pretty.
Kaili Smith: We have our account managers. we are all here We’ve got your back. We want to make sure everything is ready for the high season.
Heidi Ellsworth: You have a great stand.
Kaili Smith: Yes.
Heidi Ellsworth: I know someone walked by and said, “Have you seen the JobNimbus booth?” That’s really great. Congratulations.
Kaili Smith: Yes, it’s great. We’re really lucky.
Heidi Ellsworth: That’s really good. So you and I talked too. They do great marketing and really provide content and information. So I know you are working on a benchmark report.
Kaili Smith: Yes.
Heidi Ellsworth: And we’re going to do a few things together.
Kaili Smith: Yes.
Heidi Ellsworth: Tell us about it.
Kaili Smith: So I’m really excited. We officially launched it yesterday, so you can go to our website. jobnimbus.com/peakperformance only. So we surveyed about 3% of the roofing industry, which is super cool. Thank you for everyone who replied. It’s super hard to do that.
Heidi Ellsworth: That’s huge.
Kaili Smith: Thank you for letting us interview you. And we split into different parts. So best practices for marketing, best practices for sales, production, cash flow, communication.
Heidi Ellsworth: Wow, okay.
Kaili Smith: Future Outlook. We wanted to see what the best of the best are doing and we’ve broken this down by revenue and ratings. Because reviews equal money, right?
Heidi Ellsworth: Yes.
Kaili Smith: So we wanted to make sure we could say, ‘okay, what are you doing? What are your best of the best? Where are you, what are you focusing on?” And it’s really cool. We have key takeaways for each section because benchmarks are great.
Heidi Ellsworth: Yes.
Kaili Smith: We love her. But often while reading you say: “Okay, so what?”
Heidi Ellsworth: Right.
Kaili Smith: So we’re answering that for you. “Hey, that’s what matters. These are your next steps to be at the top of your class.” I’m really excited, it’s such a good report.
Heidi Ellsworth: When we thought about it, that’s the part that I really liked, and I don’t see that very often. But you really pointed out that it’s best-in-class that’s doing it, so you can integrate that. This is unique.
Kaili Smith: Yes. That’s why we’re here. We are here to be roofing heroes. That’s what we said from the start, that’s our mission statement. And what could be nicer than doing that? Let’s see where you are and what your next step is to get better. So you want to get a high rating? Turns out you want to use social media. If you want a highly rated company.
Heidi Ellsworth: Yes! Here we are.
Kaili Smith: You want to send SMS, you want to be able to take digital payments. Those are the three biggest leading indicators. That’s why we want to make sure everyone can find some simple items that you don’t have to pay for, that you don’t have to do, that just integrate into your process.
Heidi Ellsworth: Learning from each other, that’s what this is all about.
Kaili Smith: Exactly.
Heidi Ellsworth: Tell everyone, I know, probably everyone knows who JobNimbus is, but we sort of skipped that. why don’t you talk a little No that’s me. I’m excited about all this new stuff, but just talk a little bit about JobNimbus and what it actually is and why we run moving companies, be sure to stop by your booth to take a look.
Kaili Smith: Absolutely. JobNimbus is therefore a complete solution. So we take care of your order management, contact management, workflows, estimates, whatever you need. So we are cloud based. We are a mobile app. We’re just here to make your life easier. So we want your office manager, you as the owner, your on-site employees to know exactly what is going on at all times. And when everything is documented, seamless, and automated, you simply save time and money.
Heidi Ellsworth: Communication.
Kaili Smith: Yes. So it’s about communication. Communicate with your team and have everything I know in one place. You don’t want everything on the whiteboard, you don’t want everything in files, and it’s so difficult. That’s why we want everything to be simply in one place. So if you want to try us, we are an all-in-one project management and CRM tool. We just want to show you what we can do and make sure we make your business as great as it can be.
Heidi Ellsworth: And you can find the full JobNimbus directory and great items at Rivers Coffee Shop. We have done a few webinars and many videos in the past. Really great stuff. So give it a try. And I hope that those of you who are looking at this or seeing this while you’re here will go to their booth, it’s very cool. And what is the stand number? Do you remember?
Kaili Smith: Oh boy. I’m the most unprepared person on the planet. I’m sorry.
Heidi Ellsworth: No no no. You will find it.
Kaili Smith: We’re over by the Atlas truck. It’s really cool, so call her too. So just walk by, we’ll be right there. Health.
Heidi Ellsworth: Sorry. Forgiveness. Yes. And that’s how it is over there. Thank you Callie I’m so glad you’re back.
Kaili Smith: No, I’m so happy too. I’m excited.
Heidi Ellsworth: Thank you. I love it. And thank you all. Hey, we’re just cruising through the day. So much great information. We’ll be back with another interview. And remember, at one o’clock Central we’ll be having our live coffee talks. We will come to you soon.
JobNimbus provides contractors with simple yet powerful sales and production management tools for any device. Thousands of companies have transformed their business with more visibility, greater productivity, and better connectivity to the apps they love, with features customizable for any workflow. To learn more about JobNimbus, visit www.jobnimbus.com .
